Social Studies - 2019-20
GOVT.6c - Campaign Funding
The student will apply social science skills to understand local, state, and national elections by
c) analyzing the influence of media coverage, campaign advertising, public opinion polls, social media, and digital communications on elections;
Big Themes/Concepts: Democracy, Politics, Political Systems, Communication
The strength of a democracy is equal to the strength of its citizens.
Political parties are designed to connect people to the government and preserve the sovereignty of citizens in a democracy.
In what ways should people participate in public affairs?
Does the two-party system help or harm democracy?
UNDERSTANDING THE STANDARD
Media coverage, campaign advertising,
public opinion polls, and Internet-based
communications influence public
opinions during a political campaign
Influences on elections
Mass media (including the Internet) influence public opinion.
Campaign advertisements are used to persuade and/or mobilize the electorate.
Polling is used to measure public attitudes, target ads, and refine campaign strategies.
Internet-based communications include
campaign Web sites
e-mail communications with voters
use of social networking sites and blogging
online grassroots organizing.